LALA Tequila – Hollands first, and female owned tequila brand
With its origins from Jalisco and its upbringing in Amsterdam, LALA Tequila is a
tequila that explores the world while remaining true to its roots. Driven by women
and a strong sense of social awareness, LALA Tequila is designed for those who
demand only the best— both for themselves and for the world.
Tequila has experienced significant growth and popularity globally. The demand for
tequila has been steadily increasing due to several factors. One factor is the rising
appreciation for premium and artisanal spirits, which has led to a greater recognition
of tequila & quality and craftsmanship.
LALA's Mission
At LALA Tequila, our mission is to redefine the European perception of this spirit and infusing it with a sophisticated and conscious lifestyle. Its true essence embodies bold, characterful drink that is rapidly becoming the world’s fastest-growing spirit . time to unveil the suppressed allure of tequila and reveal its genuine qualities of being a tool to connect and inspire people.

Investment Podcast


Why Become a Co-Owner?
LALA Tequila is more than just a beverage. It’s an inspiring brand that encourages people to embark on the adventures they’ve been dreaming of for years. We value quality over quantity, experiences over products, and prioritize people over material possessions. We’re more than just a perfect drink. It's about pursuing what you love and feeling empowered in the process. Thats why we create the best experiences and share stories of creators, artists, and LALA friends in various ways.
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The foundation of LALA Tequila
It all began with LALA Tequila Blanco and LALA Tequila Reposado—the classic tequilas made with premium agaves from the heart of the tradition, Jalisco Mexico. Recently, we introduced the very first Tequila ready-to-drink LALA Paloma in the Netherlands, made with 100% agave and conveniently packaged in a stylish can.

Our Strategy
Our strategic approach is focused on becoming Europo's favorite tequila brand and beyond. We are already available in 9 countries and collaborating with distributors and sales agents of the highest quality to establish enduring and meaningful partnerships. Our goal is to successfully enter other European markets as a high-end tequila brand, expand our presence, and secure a strong position in the European market. We customize our brand positioning and messaging for each target country.

Grounded in both flavor and sustainability.
We are dedicated to establishing a fully female-run production line and finding
unique ways to integrate sustainability in our business. We aim to make a positive impact on the world and contribute to a better future.
An extraordinary opportunity awaits you—to become a co-owner of LALA Tequila and actively contribute to our remarkable journey of success, and female empowerment. Through acquiring LALA Tequila shares, you not only become an integral part of our thriving community but also gain direct access to the immense potential of the tequila industry and join a company thats at the forefront of innovation. By joining us, you can enjoy immediate benefits and actively participate in our growth and development.
Who we are
Ambre van de Berg (34)
The visionary founder of LALA Tequila. She's a marketing maven, creative entrepreneur, and lover of yoga, travel, art, and culture.
With her infectious energy, Ambre has co-ran profit 109 World, worked with Swedish influencer Yoga Girl, and managed top gaming influencer Jordi van den Bussche. Now, she's shaking up the tequila world with LALA Tequila, and is the driving force behind many unforgettable LALA moments.
Iris Sijlmans (33)
As the pragmatic founder of LALA Tequila, she brings a wealth of experience from her time working with the Deloitte M&A team in Amsterdam and New York. Her background in financial analysis and strategic planning allows her to expertly handle the numbers and ensure the substance of the business.
With her sharp attention to detail and strong analytical skills, she leverages her industry expertise to drive LALA Tequila's growth and make informed decisions that keep the company ahead of the competition.


About LALA Tequila
LALA Tequila's spirit is unique because it represents a harmonious blend of two distinct cultural influences. Originating from Jalisco, Mexico, the heartland of tequila, and raised in Amsterdam, the brand explores the world while staying true to its Mexican roots. This juxtaposition creates a tequila that embodies the authentic Mexican tequila culture while embracing a modern and sophisticated lifestyle that resonates with European consumers. Additionally, being a female-owned brand sets LALA Tequila apart, as it pioneers new paths in a traditionally male-dominated industry. The focus on female empowerment, social consciousness, and sustainability further adds to the brand's uniqueness, appealing to consumers who seek meaningful experiences and align with responsible and purpose-driven brands.
LALA Tequila stands out from other tequila brands due to its multi-faceted approach. Firstly, the brand's commitment to quality over quantity sets it apart in an industry that has historically been associated with party culture and shots. LALA Tequila seeks to redefine the perception of tequila in Europe, positioning it as a premium and characterful spirit that deserves appreciation and respect. Moreover, being a female-owned brand gives LALA Tequila a distinct narrative that resonates with consumers looking to support female empowerment and gender inclusivity. The brand's dedication to sustainability, social impact, and environmental stewardship further distinguishes it from competitors, appealing to conscious consumers seeking brands with a purpose.
LALA Tequila's sustainability efforts are evident throughout its business operations. The brand is actively working towards obtaining its B Corp certification, which showcases its commitment to meeting the highest standards of social and environmental performance, transparency, and legal accountability. By pursuing this certification, LALA Tequila aims to balance profit and purpose, demonstrating a dedication to making a positive impact on both people and the environment.
Furthermore, LALA Tequila's environmental mission involves using the agave plant to its fullest potential. The tequila production process, labels, and lids are all part of the sustainable approach, ensuring minimal waste and responsible utilization of resources. Additionally, the brand collaborates closely with the NGO Sikanda, which focuses on female empowerment, especially in the Oaxaca region. By supporting Sikanda, LALA Tequila actively contributes to female entrepreneurship and social development.
LALA Tequila makes a significant impact on various levels. Firstly, as a pioneering female-owned brand in a male-dominated industry, LALA Tequila challenges traditional norms and promotes gender equality and inclusivity. By actively working towards a fully female-run production line, the brand exemplifies its dedication to empowering women not only within its business but also in society as a whole.
On a social level, LALA Tequila's collaboration with the NGO Sikanda contributes to female empowerment and sustainable development in Mexico. Supporting women entrepreneurs helps uplift local communities and fosters positive change. Through its commitment to sustainability and responsible entrepreneurship, LALA Tequila encourages other businesses to follow suit and embrace conscious practices.
We work with female creatives from mostly Mexico to create our content and use the LALA social media outlets as a creative platform for artists who showcase their work.
Investing in LALA Tequila presents a compelling opportunity for several reasons. Firstly, the brand's remarkable growth and expanding international presence, especially in the UK, France, Switzerland, and Slovakia, indicate a promising outlook for future success and market expansion. Being the first Dutch tequila brand, LALA Tequila has the advantage of being an early mover in growing the tequila category in the Netherlands and Europe, presenting a unique opportunity for investors to tap into the tequila renaissance.
Moreover, LALA Tequila's dedication to quality, authenticity, and sustainability aligns with the growing demand for premium and socially responsible products among consumers. As a brand with a strong focus on female empowerment and social impact, investing in LALA Tequila allows individuals to support a purpose-driven business and contribute to positive change.
Overall, investing in LALA Tequila not only offers potential financial returns but also allows individuals to become part of a visionary and innovative brand that is reshaping the tequila narrative in Europe and promoting a conscious and sustainable approach to business.
About Investing
When you invest in LALA Tequila, you are buying a certificate of shares from Stichting Administratiekantoor LALA Tequila of LALA Tequila B.V. Officially, you are not buying a share, but a certificate that is similar to a share.
By purchasing a certificate, you become an economic co-owner of LALA Tequila and are entitled to dividends (profit distribution) if the management of LALA Tequila B.V. and the shareholders' meeting approve it.
Additionally, you can benefit from any increases in the value of the certificates.
Stichting Administratiekantoor (STAK) LALA Tequila can be seen as an "intermediary" that acts as the administrator of the shares. STAK separates the voting rights from the profit rights, which means that as an investor, you do not have voting rights but can still participate in the success of LALA Tequila.
LALA Tequila is selling a portion of its shares to further spread its brand and vision. Collaboration is at the heart of LALA Tequila, which is why we are taking this step.
The raised investments will mainly be used for the following purposes:
- Sales (20%)
- Marketing 20%)
- Stock & Production (60%)
Sales
We will allocate a part of the investment towards sales, to understand the vital role of it. Especially focussed on the impact of our sales personnel, is crucial for amplifying LALA Tequila's presence and visibility in the market. LALA Tequila is not just aiming to be another name on the shelf but to stand out prominently. By investing in sales personnel, we will enable the brand to communicate LALA Tequila’s unique story, premium offerings, and commitment to sustainability to a broader audience, ultimately driving sales and solidifying its position as an industry leader in the tequila renaissance.
Marketing
Another part of the funds will go towards strategic marketing campaigns, creating brand awareness resulting in a strong customer base. LALA Tequila aims to engage with consumers through various channels, including digital advertising, social media, influencer partnerships, and experiential brand activations. Expanding into international markets will fuel LALA Tequila's growth beyond its current reach. This allocation will be utilized to establish and strengthen partnerships with distributors in key regions such as the UK, France, Switzerland, and Slovakia. The funds will also facilitate market research and tailored marketing strategies to penetrate new markets successfully. LALA Tequila aims to replicate its success in the Netherlands across Europe and capitalize on the increasing global demand for premium tequila. This strategic expansion will position the brand as Europe's favorite tequila, cementing its presence in diverse markets and driving sustainable revenue growth.
Stock & Production
We will allocate a large portion of the raised investments to stock and production, which is essential for ensuring an adequate supply of LALA Tequila to meet the growing demand. As the brand expands its reach into new international markets, maintaining sufficient inventory levels is critical to fulfilling orders promptly and efficiently. The funds will be utilized to increase the production capacity, source high-quality agave, and enhance the distillation process to maintain the distinctive LALA Tequila profile. LALA Tequila can scale its operations effectively, avoid stockouts, and maintain consistent product quality, which is vital for customer satisfaction and brand loyalty.
We strive for transparency in our campaign and believe it is important to provide clarity on the valuation. Our advisors and specialists calculated the value of LALA Tequila B.V. based on the business case for the next 5 years. After using the discounted free cash flow method and the market multiples method, the pre-money valuation of LALA Tequila's equity was determined to be €1.98 million.
Although Broccoli does not provide an accountability for the valuation of the shares, they do ensure that the valuation is acceptable, and if it is not accepted by the Broccoli management, we engage in discussions. We aim to reach a consensus on the valuation until an acceptable level is achieved.
Would you like to know more about the valuation? Download the valuation of the company here.
The objective of LALA Tequila is to raise €500,000 in funding. To achieve this, 25,0025 certificates are issued at €19,98 each, which corresponds to 19.69% ownership of LALA Tequila. With an investment of €1.018,98, you will receive 51 certificates as an investor.
From the date stated, it is possible to invest in LALA Tequila and become a co-owner starting from €1,018,98. Before the investment round begins, you have the opportunity to reserve certificates. This gives you, along with other reservation holders, the exclusive ability to redeem your reservation for 48 hours. After this period, it will be possible for anyone to invest in LALA Tequila.
The sale of certificates is facilitated through the Broccoli platform, which focuses on sustainable companies in the food and agriculture sector. The platform brings together entrepreneurs and investors and provides companies with the opportunity to deploy their share capital for sustainable growth.
Once you have purchased certificates in LALA Tequila, you will receive an email from Broccoli as confirmation of your successful transaction. This email serves as proof of your investment and contains information about your purchase for your own records. The certificates will then be visible in your dashboard. The administration of your certificates will also be handled through Broccoli.
The sale of shares is possible once the "time-lock" period has expired. In the case of LALA Tequila, the time-lock period is 730 days (2 years). Therefore, starting from a certain date, you can offer your shares for sale.
The bulletin board, where you can offer shares to other co-owners, works as follows: When you decide to sell your shares, you can offer them to other Broccoli users on the bulletin board. It is not like a stock exchange where a "sell order" can be placed and executed automatically.
LALA Tequila determines the range within which an offer can be placed. This range is based on the latest company valuation, which in turn is derived from the latest financial performance and market segment. As the seller, you determine the selling price within the specified range. Potential buyers can place bids, and ultimately, it is up to you to accept the desired offer.
Broccoli charges a transaction fee of 2.5% of the total sales amount to you as the seller when selling shares.
It is important to emphasize that the return on investment can never be predetermined. However, as a co-owner, there are two ways in which you can potentially achieve returns:
- Dividend payout: This is determined each year after the annual financial statements are established. During the shareholders' meeting, LALA Tequila's board decides whether the profits will be distributed or reinvested in LALA Tequila.
- Gains from the potential sale of your certificates: When value is added to LALA Tequila, it will impact the revenue, results, and thus the value of the certificates you purchased.
No, there are no costs for you as the buyer when purchasing certificates through the Broccoli platform. Transaction costs or issuance fees are charged to the seller, which in this case is LALA Tequila.
Please note: If you decide to sell your certificates, you, as the selling party, will be responsible for the transaction costs. This amounts to 2.5% per transaction based on the sales amount for administrative processing. The buyer, once again, does not pay any fees.
As a certificate holder, you are completely exempt from any liabilities. Therefore, as an investor in LALA Tequila, you cannot be held responsible for decisions made by LALA Tequila in the past or in the future.
There are always risks associated with an investment, so it's important to invest only with money you can afford to lose. LALA Tequila takes into account risks that may negatively impact its financial performance and the value of LALA Tequila. These negative effects can also have implications for the value of your certificates.
The general risks that LALA Tequila faces are as follows:
- The revenue may fall short of expectations, either independently or in combination with higher costs, resulting in lower profits than anticipated.
- The loss of foreign suppliers.
- The departure or death of founder(s).
In the Key Investor Information Sheet, which can be found under "Documentation" on the Broccoli platform, you will find more explanation about these risks. LALA Tequila delves deeper into the specific risks and precautionary measures related to these risks.
About Administration
For your own administration, you will receive an investment proof immediately after purchase. Additionally, Broccoli provides the option to export your transaction(s) at any time of the day.
On January 1st of each new year, you can also export your annual overview from the Broccoli platform. This overview includes the number of certificates you own in each company and their respective values. You can use this information for your own administration or for your tax return.
For questions regarding the administration of your certificates, you can contact Broccoli by emailing support@broccoli.eu.
When you have investments, you must declare the value of your investments. The investments on Broccoli do not fall under "green investments," so you cannot receive any extra exemption or additional tax credit for them.
A portion of your wealth is exempt from taxation; this is known as the tax-free threshold (heffingsvrij vermogen). The value of the certificates falls under Box 3 (income from savings and investments), which has a minimum tax-free threshold of €57,000 (and €114,000 if you have a fiscal partner) in 2023. You can use a tool provided by the tax authorities, which you can find here, to calculate your Box 3 income. Unfortunately, you do have to pay taxes on your income from wealth. In the case of an investment like this, we are referring to "Investments/other assets," and the taxable rate is 6.17%. In 2023, you will pay 32% tax on the rate of 6.17% on the total achieved return in 2023.
For more information on how to calculate your Box 3 value, you can refer here.
This is not tax advice, and we always recommend contacting your tax advisor or conducting your own research.
Yes, that is possible. To make a business investment on the Broccoli platform, you need to create a business account and make the investment using your business bank account. After successful payment, you will have made a business investment. If you have any questions, you can contact support@broccoli.eu.
Taxation depends on your specific situation. Generally, the proceeds from your investment are taxable under corporate income tax. Both received dividends and realized capital gains are taxable income for the company and subject to corporate income tax. The corporate income tax rate is 19% for profits up to €200,000 and 25.8% for profits above that threshold in 2023.
With dividend distributions, withholding tax is also deducted, which can be offset as an advance payment towards the corporate income tax due.
This is not tax advice, and we always recommend contacting your tax advisor or conducting your own research.
Yes, the Stichting Administratiekantoor LALA Tequila is a Dutch entity established and passed at Elements of Legal in Amsterdam and is subject to Dutch legislation. The share funding round of LALA Tequila is registered with the AFM (Authority for Financial Markets). You can find this document under the "Documentation" section on the Broccoli platform. Please read this document carefully before finalizing your investment.